Designer created Canucks' classic 'hockey-stick' logo

Joe Borovich still receives praise from players and fans alike for his timeless, iconic emblem

Joe Borovich stands in front of a classic Vancouver Canucks sweater at
the "Art in the Atrium" exhibit in September. When he heard Vancouver
had been granted an NHL expansion franchise, Borovich "fooled around for
a week" and created the logo eventually chosen by management. Alistair
Burns / The

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