A Visit to The Museum of Feelings

Two blocks from the World Trade Center in lower Manhattan on a plaza facing the East River, behind a gleaming mall, sits a temporary museum. Or that is what Glade, a brand of SC Johnson, is calling it. The Museum of Feelings is housed in a small building with shifting colored lights projected on its white walls. Tuesday night, its opening night, a young man in black clothes ushered confused people inside or made them wait at the door when it became too crowded.

The subway advertisements for the Museum promise only a URL, a street address, and the dates the exhibit is open. If your curiosity is sufficiently piqued by these ads or the Facebook event and you visit TheMuseumofFeelings.com, the first thing you are cued to do is to create a MoodLens — a “living, emotional portrait that changes to reflect feelings,” the page explains. If you click “Get Started,” your computer’s built-in camera will photograph your face and with another click, your computer’s microphone can pick up your voice. This data is collected along with the weather in your current location, and the “general feelings on social media in your region” to calculate your mood.

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